Dear Nike

Oh dear, Nike. https://t.co/nRrTurF2z3 pic.twitter.com/5Ltp4KjERK

— XX-XY Athletics (@xx_xyathletics) August 20, 2026

… decline is fueling fresh criticism of the company and its past controversies, including Nike’s 2019 decision to pull a planned Betsy Ross flag sneaker after Colin Kaepernick raised concerns over the design.

Sen. Ted Cruz is now taking aim at the brand, pointing back to his own Nike boycott and declaring: “Go Woke Go Broke.”