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MoonPie Launches Playfully Serious Outdoor Ad Campaign for Aliens Living on Earth

MarketingDrive

While MoonPie’s outdoor ads claim to be custom-built for non-humans, consumers may find their aesthetic familiar. The buzzing neon colors and cryptic text recall dystopian settings seen in movies like “Blade Runner,” where imposing cityscapes are frequently blanketed in ads.

MoonPie isn’t ending its quest for first contact with the ads. The marketer has set up a website with informational materials around UAPs and has pledged to name the first extraterrestrial to reveal itself as the official MoonPie “Alien-fluencer.”




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